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7 Ways to Optimize Your SEO Strategy
SEO rules are always evolving. As a business owner, adapting to new strategies will be what gives you the digital edge over your competitors. Optimization is critical—who doesn’t want to appear before all of their competitors in native searches? If you want to stay...
The Fundamentals of Creating a Great User Experience
Creating a great User Experience is a top priority for any developer who wants to establish a healthy relationship with their customers. But this is easier said than done. Oftentimes, great design is recognizable only after it has been done. Actually getting there is...
Does your business use Google AdWords? Here’s why it should
Digital marketing, SEO campaigns, and online advertising are tough—especially for small businesses. Given the wide range of digital advertising options, using with a proven, versatile platform is the best strategy for quick growth. Enter: Google AdWords. AdWords has...
Joe Boyd w/ Rebel Pilgrim
From starting a church in Las Vegas to improving Rebel Pilgrim, this small business owner understands that it takes persistence, stamina and a little street smarts to build a successful business. Joe Boyd of Rebel Pilgrim has transformed his career and business into...
Jared Moore w/ Sandler Training
Are you struggling with growing your business? Have your numbers been flat for several years? Could it possibly be your sales process? Or maybe you have the wrong players in place for selling? Jared Moore of Sandler Training dives deep with Tom to figure out why his...
Gunnar Graves w/ Freedom Boat Club Greater Cincinnati
Ever dreamed of owning a boat, but never quite ready to take the plunge? We have the answer for you! Gunnar Graves of Freedom Boat Club talks about his new venture in the boat franchising company. Similar to purchasing a timeshare in a condo, you can now do the...
Paul & Tara Noia w/ SMILES Integrative Therapy Services
This week we chat with Paul and Tara Noia, owners of SMILES Integrative Therapy Services. Focusing on highly specialized pediatric speech and occupational therapy, SMILES has a unique business with an even more unique business model.
Matt Strippelhoff w/ Redhawk Tech
Are you currently in a business partnership that isn’t quite working out the way you planned? Not every venture turns into the success you hope it will. Listen in as Matt Strippelhoff of RedHawk technologies talks about his journey, from partnership with an...
Sharon Byrnes w/ The Yoga Groove
Sometimes life gives you unexpected turns. In this episode of American Dreamers, Sharon Byrnes of The Yoga Groove discusses her journey to becoming therapeutic yoga instructor. From an avid racquet ball player to a back injury, Sharon turned to yoga to relieve her...
The TOP 5 Reasons to Update Your Website in 2018
In the past, a website was often just viewed as an extension of your business—similar to a marketing brochure. Today this is no longer the case. Your website is your first, most accessible representation of your organization and can make or break you within seconds....
Matthew Davis w/ Shadow IT Group
Is your data safe? Are you protected from cyber attacks? Many of us have insurance to protect our valuables—how valuable is your private information and data? Shadow IT Group is here to help protect you from the threats of a cyber invasion by making sure you have the...
Ron Allan w/ Big Voice Productions
Are you looking to launch a new stay-at-home career? Consider listening in to this week's episode of American Dreamers, featuring Ron Allan of Big Voice Productions. With a long career in radio, acting and modeling, Ron uses his experience and natural given talent to...
6 Email Design Trends to Adopt in 2018
Email is essential in digital marketing, a tool for both customer engagement and retention. However, email marketing requires a unique approach for conversion. Email design should be clean, interactive and consistent with your brand's standards. Consider these design...
Drew Dinkelacker w/ Marketing Accelerator
What can a small business learn from a $5 million Super Bowl commercial? Tune in this Sunday and listen to Drew Dinkelacker of Marketing Accelerator. Drew gives us his play-by-play on the best commercials, worst fails and great lessons from the pros.
How Leading Marketers Use Data for Customer-First Strategies
People gather data for many reasons. For marketers, data is a necessity. It creates an opportunity to build strategies and experiences that put the customer first. This is often the difference between a successful campaign and failure. But having data isn't enough; to...
5 Reasons to Update Your Website in 2018
As an entrepreneur or digital professional, it's no secret that having a strong website (one that's simple, attractive and intuitive) will help your business thrive. It's why developers and designers spend so much time building websites: adjusting sections, headers...
7 Design Rules Every Website Should Follow
If you're an individual or business looking to start a website, there's almost certainly a market for it. And chances are someone else (if not many others) has published a site related to your topic. This is why the first impression is essential to making your site...
6 Steps to Writing a Great Marketing Plan
Creating a great marketing plan is integral to business operations and strategy. While many entrepreneurs pay little attention to this step, it's crucial to understand who your customers are, what information they seek and how to engage them. A great marketing plan...
The Top 10 Marketing Tips Every Small Business Owner Should Know
Small business owners often become caught up in managing daily operations, forgetting an essential strategic point: you have to sell. Marketing is imperative if a business is going to attract any sales, and entrepreneurs should invest time and resources to better...
Does Your Company Need to Be On Facebook, Twitter & LinkedIn?
One of the most common questions we are asked by business owners is the importance of social media. YES, social media is important to any business, whether you are B2B or B2C, but the question you need to ask yourself is, "What can social media do for my company?"...