Paid Media

Reach the right audience, at the right time, on the right platform through a paid media marketing strategy.

Paid Media Process

Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process

Paid Media Audit

Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics

Keyword Research

Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit

Competitive Analysis

Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk

Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.

Paid Media Strategy

Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance

Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.

Content Implementation

Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase

Technical Implementation

Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns

Monitor and adjust campaigns based on the performance of keywords,
landing pages, and ad copy

Short-Term Adjustments

Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)

Campaign Adjustments

Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved

Keys To A Successful

Paid Media Campaign

Selection Of The Proper Keywords

The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.

Landing Page Creation and Optimization

Each landing page should be tailored to your unique products or services, and optimized for the keywords you’re targeting in your paid media efforts. With each ad campaign that you drive visitors to your site with, each landing page should be relevant to the content in that campaign.

Ongoing Analysis

Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and reaching your goals, and optimize your campaigns based on those findings on a regular basis.

Monthly link building and content outreach takes place in order to augment ranking growth

Ready to discuss your project?

Ready to discuss your project?